YouTube is giving live-stream shopping another push with new shopping streams and in-app shopping activations in the lead-up to Thanksgiving.

YouTube announce - As the holidays approach, more individuals are seeking for a one-stop gift shop. From YouTube to You is a series of videos, livestreams, and Shorts presenting your favorite artists' handpicked gift ideas and exclusive product drops and bargains.

That will expose more people to in-app shopping, which might boost YouTube's business goals as it maximizes opportunities.

YouTube is promoting in-stream purchasing to increase app income and provide more monetization opportunities for producers. YouTube has also included product tags,'merch alerts,' and AR try-on videos.

It hopes to capitalize on live-stream shopping.

YouTube, TikTok, and Instagram are developing live-stream commerce after observing its success in Asian countries.

Western audiences haven't demonstrated much interest in in-stream purchases. With billions at stake, each platform will exhaust every opportunity to make live-stream shopping a thing, with YouTube and TikTok striving to make it a bigger trend.

Yes? Live-stream shopping is currently driving hundreds of billions of dollars in China.

In 2021, US eCommerce sales surpassed $870 billion, highlighting the potential if social platforms can provide live-stream commerce.

YouTube's latest push will give it a boost, with major performers expected to bring in huge audiences and expose them to the process.